Flex appeal

Flex appeal

Diversification is vital to ensure that brands continue to connect with today’s customer. We look at how brands are branching out to survive. Brands certainly don’t have it easy these days. It isn’t enough to just be a name on some packaging. They have to be relevant,...
Throughly Modern Minds

Throughly Modern Minds

Modernism changed the way we think, live and create. MW Studio takes a look at some of its manifestations. It’s hard to think of a movement that has so drastically transformed thinking across so many disciplines as Modernism. From art and design to buildings and...
Bringing the inside out…

Bringing the inside out…

As the elegant streets and squares of Chelsea go into floral overdrive in preparation for the Great Spring Show (as it was originally named in 1862), we talked to two garden and landscape designers – one in the UK, one in the US – about what’s changing in...
How to win fans and influence people

How to win fans and influence people

Team GB is a brand that galvanises a whole nation in support every two years. Its ongoing challenge, therefore, is how to remain relevant in between the big competition moments. Fan engagement manager Stuart Cope outlines Team GB’s five-step strategy which – as...
Be a Christmas hero

Be a Christmas hero

Embrace the turkey feast like a pro, with MW’s round-up of festive accoutrements guaranteed to impress the whole crowd. (Even that surly aunt everyone swears to never to invite again) Words: Alex Doak Cooking with bacon? We have the cure If you’re thinking of buying...
Ringtones

Ringtones

What’s in a logo? With the Rio Olympics only days away, and memories of London 2012’s pink “street art” badge still smarting, MW Studio recalls the five Games whose graphic designers captured the era and set the tone the best. As with the Rio Olympics’ swirling...