Harlow: Time for a Change

Harlow: Time for a Change

As more towns and cities are rethinking what they mean to residents and outsiders we look at how to rebrand successfully. Brands used to be solid, reliable things; they were consistent. However, as brand names have become signifiers of so much more than the products...
Flex appeal

Flex appeal

Diversification is vital to ensure that brands continue to connect with today’s customer. We look at how brands are branching out to survive. Brands certainly don’t have it easy these days. It isn’t enough to just be a name on some packaging. They have to be relevant,...