Diverse mix of advertising design in the capital for Taylor Wimpey Central London’s latest development, Postmark
Working with Taylor Wimpey’s media agency Space & Time, a wide-ranging campaign was devised to spread awareness of the development through a diverse mix of ad placement, including:
- a novel ‘taxi takeover’ of 50 Hackney Carriages, featuring a wrap-around Postmark graphic, reinforced by further ad panelling inside the vehicles;
- large lamppost banners placed along Grays Inn Road, including directional signage leading towards the marketing suite;
- ’48 sheet’ Cross Track tube-wall adverts for display in London Underground stations Farringdon and Chancery Lane;
- as well as Tube ticket barrier advertisements.
For consistency across these formats, MW Studio used the red Postmark branding with an ‘indicia’ postmark-like graphic, which recall the history of the site as Royal Mail’s flagship sorting office at Mount Pleasant.