Miniature ‘Newspaper’ for The Berkeley Hotel’s famous Afternoon Tea, Prêt-à-Portea

Working closely with the marketing team at Maybourne Group, MW Studio was awarded a creative brief for The Berkeley Hotel’s famous Afternoon Tea. To communicate the concept of the designer Afternoon Tea, MW Studio created a new piece of literature to illustrate how fashion concept can be translated into exquisite biscuits, bakes and fancies.

The solution was a miniature broadsheet newspaper placed in the folded napkins on the tables at the hotel. Following the fashion seasons with half-yearly updates and a removable insert showing the most recent creation from the chefs, and a Q&A with the inspiration behind it.

Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea
Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea
Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea
Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea

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The Gardener's Retreat
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Hatfield Heath
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CM22 7AS

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MW STUDIO

The Gardener's Retreat
Matching Road
Hatfield Heath
Hertfordshire
CM22 7AS

T: 01279 730 445
E: info@mwstudio.uk

Follow us on Instagram  Follow us on Facebook  Follow us on LinkedIn  Follow us on Twitter

E-NEWSLETTER

Stay up to date with our latest news, activities and projects via our regular eNewsletter

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