Working closely with the marketing team at Maybourne Group, MW Studio was awarded a creative brief for The Berkeley Hotel’s famous Afternoon Tea. To communicate the concept of the designer Afternoon Tea, MW Studio created a new piece of literature to illustrate how fashion concept can be translated into exquisite biscuits, bakes and fancies.
The solution was a miniature broadsheet newspaper placed in the folded napkins on the tables at the hotel. Following the fashion seasons with half-yearly updates and a removable insert showing the most recent creation from the chefs, and a Q&A with the inspiration behind it.
![Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea](https://mwstudio.uk/wp-content/uploads/2019/10/Pret-a-Portea-for-The-Berkeley-Hotel_1.jpg)
![Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea](https://mwstudio.uk/wp-content/uploads/2019/10/Pret-a-Portea-for-The-Berkeley-Hotel_2.jpg)
![Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea](https://mwstudio.uk/wp-content/uploads/2019/10/Pret-a-Portea-for-The-Berkeley-Hotel_3.jpg)
![Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea Miniature Newspaper design for The Berkeley Hotel's famous Afternoon Tea, Prêt-à-Portea](https://mwstudio.uk/wp-content/uploads/2019/10/Pret-a-Portea-for-The-Berkeley-Hotel_4.jpg)
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