Miniature ‘Newspaper’ for The Berkeley Hotel’s famous Afternoon Tea, Prêt-à-Portea

Working closely with the marketing team at Maybourne Group, MW Studio was awarded a creative brief for The Berkeley Hotel’s famous Afternoon Tea. To communicate the concept of the designer Afternoon Tea, MW Studio created a new piece of literature to illustrate how fashion concept can be translated into exquisite biscuits, bakes and fancies.

The solution was a miniature broadsheet newspaper placed in the folded napkins on the tables at the hotel. Following the fashion seasons with half-yearly updates and a removable insert showing the most recent creation from the chefs, and a Q&A with the inspiration behind it.