The launch of acclaimed Irish designer Louise Kennedy’s Spring/Summer Collection 2017 took place at the beginning of March at her iconic flagship store in Merrion Square, Dublin, then at the Carlyle Hotel, New York. MW Studio worked closely with Louise and her team to design and produce the invitations for the exclusive private viewings, along with the sumptuous 52-page Lookbook that showcased Louise’s unmistakably luxurious pieces. Produced using luxury print and production techniques, including a soft-touch laminate cover, the Lookbook featured beautiful photography of key items in the collection by renowned photographer Barry McCall, against a backdrop of the magnificent interiors at Luttrellstown Castle, near Dublin.
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