H.R. Owen DRIVE magazine iPad app
RWMG and creative director Mark Welby have partnered to produce the DRIVE magazine iPad app – an online version of the published magazine. With features on the prestige cars it specialises in selling, including Bentley, Ferrari, Lamborghini, Rolls-Royce and Aston Martin, and key events in the automotive calendar, like Cartier’s Concours d’Elegance, H.R. Owen sees DRIVE magazine and the new app as a loyalty and prospecting tool. The app features the complete magazine, as well as additional digital content.