A space for design-related reflection, this is our blog.

At MW Studio, we like to think our designs speak for themselves. But as full spectrum creatives, sometimes we like to write about our work as well. Our creative designers, photographers and programmers blog here about our latest projects, and reflect on current trends in the design world.

It’s (super) complicated

The Swiss watch industry is suffering its biggest downturn since 2009 – but no one seems to have told the watchmakers. By Alex Doak  Trudging through the slush and black ice between Geneva Airport and the E62 motorway, the bleak, iron-clad hangar that is Palexpo...

Be a Christmas hero

Embrace the turkey feast like a pro, with MW’s round-up of festive accoutrements guaranteed to impress the whole crowd. (Even that surly aunt everyone swears to never to invite again) Words: Alex Doak Cooking with bacon? We have the cure If you’re thinking of buying...

Woman’s Hour

Women’s watches have moved on from being just small, pink and battery powered. Here are a few examples that illustrate just how much things have changed. By Laura McCreddie-Doak It’s no surprise that, when it comes to women’s watch trends, the boyfriend look is the...

Fall into luxury

With winter creeping up to the door, it’s time to make a dash to one of these lavish autumnal boltholes for a weekend of cosy decadence. By Alex Doak     The Home From Home: THE PIG ON THE BEACH, DORSET Threading your way around the pocked battlements of Corfe Castle,...

Time, gentlemen, please

Fashionable chaps with an eye for quality design are wearing their heart under their sleeve, thanks to a new school of cool British watch brands, built to exacting but affordable Swiss standards. This is no wind-up, says Alex Doak That rousing chorus of anachronistic...

Ringtones

What’s in a logo? With the Rio Olympics only days away, and memories of London 2012’s pink “street art” badge still smarting, MW Studio recalls the five Games whose graphic designers captured the era and set the tone the best. As with the Rio Olympics’ swirling...

Blazing Row

London’s famous, and notoriously stuffy street of tailors, Savile Row, is today flourishing with trailblazing upstarts and start-ups, says Alex Doak When Abercrombie & Fitch opened a flagship store on Savile Row in 2012, its buffed male models stripped to their...

Bitter with a twist

The east-London hipster’s favourite cocktail is now a legit luxury tipple, says Alex Doak, who chooses his five favourite negroni’s from across the capital Legend has it that the potent, bitter, ruby-red “negroni” cocktail, served ice-cold in a chunky tumbler, was...

Gucci’s new direction

Under Alessandro Michele, Gucci has ditched the sex and embraced the sensual. It’s even got Florence Welch on board as an ambassador. Laura McCreddie finds out how the two got together Gucci is synonymous with sex. Under the tenure of Tom Ford, and then Frida...

Flying solo, with a twist

There’s a new wave of small-but-perfectly-formed luxury vehicles putting the fun, originality and exclusivity back into personal transport, says Alex Doak Auto Fabrica Type 6 Motorbike Very much a high-end, custom garage brand, Auto Fabrica is based out of an...